Actions in Economic Integration

  • Strengthening of entrepreneurial capacities

    SOUTH AMERICA Colombia
    Start activities
    13-08-2018
    End activities
    22-08-2019
    Partner Institution
    Public Employment Services [Unidad del Servicio Público de Empleo]
    Type of Assistance
    Institutional Strengthening
    Code
    2017-25
    Description
    The action was articulated in three activities to support to the Colombian Public Employment Service (UAESPE) to provide quality support and services to the employers and entrepreneurs in order to better match labour market demand and labour supply. The mobilized experts came from France and Spain. The first activity resulted in a detailed diagnosis of service delivery and organization. Secondly, a training session for UAESPE’s business managers led to a better understanding of the minimum standards of intermediation services, with particular attention to challenges deriving from the diversity of the profiles of jobseekers. Finally, UAESPE had to establish a communication plan; experts provided guidance on how to create a brand image and how to formulate strong messages for key audiences. Additionally, indicators to measure the impact of media campaigns and other communication initiatives were developed.